The challenge
Convey the feel of a place remotely while maintaining simple orientation, narrative and comfortable navigation.
03 / 05 · Virtual tours · immersive experiences
Murmur 360
An exploration of virtual visits that makes a place and its story accessible from a distance.
The approach
Combine immersion, points of interest and editorial storytelling in an accessible everyday-screen experience.
The learning
Immersion serves a place best when it guides attention instead of leaving visitors without context.
Focus areas
What the project puts to the test.
- 01Virtual visits
- 02Spatial storytelling
- 03Digital accessibility
Next step
Have a similar project to move forward?
Start with the need, journey and expected result.