No agency can guarantee a place for a business in ChatGPT answers. You can remove technical barriers, explain your work clearly and publish useful, verifiable information. This guide shows how to improve discoverability without confusing website improvements with a promise of citation.
Separate crawling, indexing and citations
A bot can crawl a page without it being indexed; an indexed page may not appear for a particular query. A generated answer also depends on the question, product and sources selected at the time. Allowing crawlers is a technical prerequisite, not a visibility guarantee.
For Google AI Overviews and AI Mode, Google says that SEO fundamentals remain relevant and there are no additional technical requirements specific to these features.
Allow crawlers to access important pages
Check that robots.txt does not block your service pages or the resources that describe them. To be included in ChatGPT Search snippets, OpenAI recommends allowing OAI-SearchBot. An up-to-date sitemap, crawlable HTML links and consistent canonical URLs also help with page discovery.
LD Studio IA currently allows OAI-SearchBot in robots.txt. This removes an avoidable obstacle, but it does not prove that a page is indexed or will be shown.
Answer the questions your prospects ask
Begin each page with a clear answer: what problem do you solve, for which business, by what method and in which area? Then explain prerequisites, examples, limits and next steps. A service page should address one clear intent instead of repeating a list of acronyms such as GEO, AEO or LLMO.
Add facts you can verify: real service steps, compatible tools, offer limits, update dates and examples of work. Structured data should describe visible content; it does not replace useful information.
Show experience that generic pages cannot provide
Explain how you make decisions, what you check and what can make a project fail. An anonymised example, first-hand lesson or demonstration is more useful than an unverifiable claim. Name the author, connect service pages to relevant guides, and keep company information consistent across your site and public profiles.
Avoid multiplying near-identical pages for every question or town. Group close variants in a genuinely useful guide and keep separate pages for distinct needs.
Measure clicks and improve what works
In Google Search Console, track impressions, clicks, click-through rate and queries by page. A page that appears often but attracts few clicks may need a clearer title and a snippet that explains its value. A page with few impressions needs more attention to relevance, content, internal links or indexing.
For ChatGPT, track referral visits in your analytics tool; OpenAI says ChatGPT Search links include the utm_source=chatgpt.com parameter. Compare trends over time and record when you checked, since answers can vary. No metric guarantees a future citation.